Do you get cravings? I do! In fact, right now I am diving in to a bag of my favorite tortilla chips – Late July Sea Salt by the Seashore multigrain tortilla chips. It’s been a long day at the computer, writing my newsletter for July which is due out the end of this week. Yikes! I needed some easy energy and the brand new bag was calling my name. Does that ever happen to you?

What else do I crave, food-wise? Well, I was craving green veggies this week. I had been out of town and meals were – light, scattered, and not full of green stuff. So I wanted salads! Besides, it’s hot and salads make a cool, no cook meal often in our house. Sometimes I crave chocolate – just a piece of a good quality, dark chocolate bar. Wine – I sometimes crave a nice glass of red wine with pasta, or while I’m cooking. (I have a small poster of Maxine saying “I love to cook with wine, sometimes I even put it in the food” hanging on my refrigerator!) About four or five times a year I crave a good burger – usually I avoid beef but when this one hits, it’s pretty strong. Peanut butter calls me at lunch now and then – a good PB&J never hurt anyone, right? Soups when it’s chilly or I’m not feeling well. Cheese is another food I usually avoid but sometimes I’m driven to buy a hunk of cheddar and dig in. Not to say I don’t eat these foods other times, just that sometimes the pull is strong.

Do I indulge? Normally, yes, for two reasons. One, I feel like my body knows better than my mind at times, and I should listen to it. Maybe I’ve been unknowingly short-changing some nutrient element of food or using it up more than usual, so my body says “get some of this.” Two, I believe moderation is best in most things, so a little treat of chocolate or a burger is good for the soul. Asceticism generally leads to even stronger cravings. We always want what we ‘can’t’ have, right? It’s why so many ‘diets’ fail – they are too restrictive and often not right for the person trying the diet.

That said, these cravings don’t rule my life, they don’t cause guilt – because they are not constant, overwhelming, and harmful. When people have any kind of addiction, it can be so powerful they give over control of their life to the addiction. The cravings of which I speak are not addiction-related. If you crave something now and then and aren’t restricted medically, then go ahead and indulge! If the craving begins to rule your life, that’s another matter. But an occasional splurge is harmless and only you can decide the degree of its strength. Mostly, I think you’ll feel pretty darn good and move on with life.

So what if you have cravings for something you should not eat due to a medical condition? Like diabetics who crave dessert after every meal, or lactose intolerant individuals who really want some cheese or a glass of milk? Or what if you swore off alcohol (not addiction related) and really want to join a friend in a glass of wine, or you decided to switch to a plant based diet but that burger smells so good?

  • Willpower is essential. Many people believe they don’t have any but really what is often lacking is conviction, not willpower. If you don’t really believe in the reason you are avoiding a food it will be harder to pass on the craving.
  • Substitute something else. I might go for peanut butter on crackers when a cheese craving hits, or a handful of fresh or frozen berries instead of that ice cream dessert.
  • Distract yourself. When I am staying away from wine but feel the urge, I will make a cup of tea. The preparation occupies my mind – filling tea kettle with fresh water, getting the mug out, choosing a flavor of tea. Then I can peacefully sip the tea and no longer care about the wine.
  • Support and accountability are helpful. Maybe your friend will agree to help you by not having dessert when dining with you, and will remind you why you aren’t eating sweets.
  • Know your limits – can you have a little bit or none at all? If none, don’t keep any of the food or beverage you need to avoid nearby, and try to steer clear of places it is featured. If you are diabetic and absolutely love ice cream, don’t keep any at home and stay out of ice cream parlors! If you are refraining from alcohol, stay out of bars.

Mostly, just don’t let a craving make you feel like a failure, even if you give in to it. It’s normal! You’re human! Let it go and carry on.

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